Analysis the China Eastern Airlines Corporation Limited Essay

Analysis the China Eastern Airlines Corporation Limited - Essay Example The investor will get appropriate information on whether to invest on the company or not (Finance.yahoo.com). The Company has maintained a good gross profit margin over the five-year period. It had 38.57% in 2010, 39.67% in 2011, 38.98% in 2012, 37.85% in 2013, and 40.35%. The constant figure of gross profit margin, which the company maintained on the earlier periods, indicates that the prices were of their products and services, and purchases matched in increase and decrease (Barrow and Barrow, 2008). The fall in 2013 shows that there was a fall in prices but this was compensated by the sudden increase of the ratio in 2014 showing that the company is making profits from its sales. The Company’s operating profit margin was 4.78% in 2010, 4.88% in 2011, 5% in 2012, 1.73% in 2013, and 6.45% in 2014. This margin increased steadily over the five-year period with the exception of the sudden fall in 2013. The fall in operations was a result of operational difficulties, which the company experienced. The company had to incur extra costs to bring the situation back to normal (Berman, Knight and Case, 2006). The larger increase in the margin in 2014 shows the managements effort in correcting the problem experienced in 2013. The increase of the ratio over the five years indicates the management’s efficiency in generating profits from the operations of the company. China Eastern Airlines Corporation Limited’s net profit margin was 3.29% in 2010, 3.42% in 2011, 3.36% in 2012, 2.35% in 2013, and 0.38% in 2014. The company maintained a fair margin the earlier three years of the five-year period. The performance during those years was desirable as it indicated that the management’s efficiency in generating sufficient net profit from the sales of the company (Berman, Knight and Case, 2013). The fall of the margin in 2013 and 2014 put the managements’ efficiency into

The Analysis of Body Language Intercultural Communications

The Analysis of Body Language Intercultural Communications Abstract With the international communication becoming closer,except the verbal communication in daily life, we may encounter many body languages. These body languages can express their mood or even substitute one sentence. Therefore, in order to understand the intercultural communication better, this dissertation first introduces the relationship between culture and language, then briefly explains what body language is and its function in intercultural communication, subsequently, briefly analyses the differences of the same body language in different cultures. At last, the dissertation suggests that when studying English language, one cant ignore the huge body language, it will be helpful with our English study. Key words: Language; culture; body language; intercultural communication I. Introduction With the international communication becoming more and more frequently, Chinese people may have many chances to get in touch with foreigners. They always use many body languages with their talk. It is a funny phenomena. Shakespeare said Theres language in her eyes, her cheek, her lip, Nay, her foot speaks. Indeed, these body language not only can make their word lively, but also express the speakers mood, or even substitute a sentence. What the body language means when they use for communication?This is the necessary knowledge of English study. Any kind of body language is formed on the foundation of culture. Without understanding the true meaning of a body language, it will embarrass or make mistake. Therefore, this dissertation will analysis the differences of same body language in the different cultures and suggest to study English on the premise of understanding their culture. II. Literature review 2.1 Culture and language 2.1.1 Culture The definition of culture is evolving as time passes. In the west, at first it was used to describe some ability of person which represent a form of act. Then culture used to describe the real achievement of a instructed person. And in 1952, a book of Alfred L. Kroeber and Clyde Kluckhohn named Culture. A Critical Review of Concepts and Definitions was give a general definition based on more than 160 kinds of cultures definition which was identified by modern east and west academic circle. And in China, its meaning was that with the understanding of all phenomena of human social, govern the world with instructing and inspiring. In the Confucian concept, wen not only means word, but also refer to all the rules of etiquette and music in general. In ancient Chinese language, culture meant guiding people with ethics. Culture is a complex concept and changing with human social. However, the word culture is most commonly used in three basic senses: Excellence of taste in the fine arts and humanities, also known as high culture An integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for symbolic thought and social learning The set of shared attitudes, values, goals, and practices that characterizes an institution, organization or group 2.1.2 Language Language is the important thinking and communicating tool of human being. With language people can keep and pass human civilization achievement. In general, any nation has its own language. It is a notable character of a nation and has long history. Language is closely related with thought. It is the carrier and exhibition form of thought. Language is a social phenomenon with stability and nationality. Though many animals can make sound to express their emotion or deliver message, these sounds are regular without change. Only person have language and can combine all the sounds that have no meaning to become a meaningful morpheme, then put these morphemes together in many ways to form utterance. Using infinite changing form to express infinite changing meaning. 2.1.3 The relationship between language and culture Culture and language are mutual dependence and can not be separated. Language is part of culture, it is the media of culture communication. We use language to communicate, and language is largely influenced by culture. The relationship between culture and language is on the foundation of nation. A nation produces language, at the same time produces culture. Edward Sapir thought that language can not exist without culture. The culture we talk about is social custom and belief. It can decide our life structure. Linguistician Palmer said that language faithfully reflects all the history and culture, game and amusement, belief and prejudice of a nation. As a part of nations culture, language reflects the nations visage, at the same time, language reflects the content of culture as form. Language is the important carrier of culture. Other carriers such as historical site, book, or painting, only show part or even a corner of culture. But language stores all the information of culture comprehensively. Language consists of voice, vocabulary and grammar. Vocabulary, especially the notional word, bear the important responsibility of carrying culture. Time passes, and many new words are coming into being, such as virtual floating, means netizens put their worries and secrets in the virtual bottle without knowing who will get it. All of these are anonymous. And kickback, the original of this word is that the International Olympic Committee will open an ethics investigation into Issa Hayatou over allegations the African football official took kickbacks from FIFAs former marketing agency. But these new words hardly possible become part of culture. Only those language fact that integrate into the bottom life deeply, chosen and washed out by history, enter the basic nation voc abulary is the sign of language affect culture profoundly. For example, Buddhism have been spreaded about 2000 years. Some words like free, retribution, disengagement, hell are coming from Buddhism. These words have already integrated into Chinese become part of it. Culture has effect on language semiotic system itself, language concept, thought and expression, and language learning. Nation culture is decided by the meaning of vocabulary. Different culture tradition and mentality have definitively function to it. Such as dragon, the western people have no favor to it, they thought it is monster, cruel person, stand for devil. But in ancient Chinese culture it stands for the son of heaven and the emperor, lucky and honorable. The reference content and way of culture are decided by the cultures person and persons culture. For example, Cantonese cant see snow for the whole year, so they do not distinguish ice and snow in concept. The northman say à ¥Ã¢â‚¬  Ã‚ °Ãƒ ¦Ã‚ £Ã‚ , and Cantonese say à ©Ã¢â‚¬ ºÃ‚ ªÃƒ ¦Ã‚ Ã‚ ¡. But the Eskimo who live in arctic pole always contact with snow and have a perceptive. There are more than 20 kinds of words used to describe different snow. As the carrier and express tool of thought, language promote the developm ent of thought, on the other hand, language is restricted by thought. For instance, Chinese say à §Ã‚ Ã‚ «Ãƒ ¨Ã‚ ½Ã‚ ¦, that is à §Ã‚ Ã‚ « and à ¨Ã‚ ½Ã‚ ¦, looking into the physics function of à §Ã‚ Ã‚ « and à ¦Ã‚ ±Ã‚ ½. But in English, there is railway train, look into the move way of rail and track. To understand the culture of English countries is the important step of English study. The research of language and culture is divided into language culture and language in culture. So culture is divided into two part: big culture and small culture.(Bright, 1976) Here is a form: language Big culture other cultural phenomena Culture Verbal language Small culture Non-verbal language Body language is the important part of non-verbal language. Non-verbal language and culture are learned behaviour and social custom that rich in long history heritage. The relationship between both have these characters in someone like Samovar etals eyes: culture and non-verbal language can not be divided. Many non-verbal languages are the result of learning culture. The shaping and impacting of non-verbal behaviour are always decided by determinate culture environment. It is very important to understand the relationship between culture and non-verbal language. (Samovar etal, 1981) Samovar thought that through understanding the basic represent mode of some cultures non-verbal language, we can search peoples behaviour and attitude. Through non-verbal language mode can understand a sort of cultures value system. Through the research of non-verbal language can exclude the narrow ethnocentrism. The most realistic signification of researching the relationship between culture and non-verba l language in intercultural communication is to resolve the culture conflict in non-verbal language. People always do not realize the learning of their own culture, but very sensitive with other cultures non-verbal language and easily produce misunderstand. Worth the whistle, the culture conflict brought by non-verbal language is serious than that brought by verbal language. Because non-verbal language always is the expression of sensibility and emotion. Samovar put forward that to resolve the non-verbal language culture conflict in international communication should remember the follow three principles when understand the meaning of other cultures non-verbal language: 1. When pay attention to the behaviour of a non-verbal language can not ignore that there are manifold non-verbal language cooperative work in real communication. 2. Anyone can not list and describe all the non-verbal language in any culture. But if we can understand exactly the information of some usually used non-verbal language under the international communication environment, it will be helpful to understand the necessary information. 3. Only understand our cultures non-verbal language first, can we understand other cultures behaviour. Under international communication, to identify the message of non-verbal language should avoid modal or only notice superficies. Be sure to keep in mind that any non-verbal language does not appear lonely, nor deliver any message consciously. Pay special attention to that when study foreign language, international communication activity, and international research, for the need of communicating, studying and researching, people have to make a summation and generalization of the non-verbal language of the same country and the same language nation to sum up some representative non-verbal language. However, in real communication, people must find that the non-verbal language in the same country and nation are not just the same. Even in the same area, it is differ in thousands of ways between the people in different occupations, different age groups and different culture levels. Such as America which is famous for multinational immigrant living together, their non-verbal language are ver y hard to be consistent. So as the different English country, the differences are more further. III. Body language 3.1 Definition Body language is a way of communication that body movements which use head, eyes, neck, hands, arm, foot or other parts of the body to express peoples thought and emotions. Facial expressions, eye contact and other postures and gestures are the commonly used body movement. In a general sense of word, body language includes facial expression, in a narrow sense of word, body language only includes the meaning expressed by body and four limbs. The assortment of body language was advanced by Ruesch and Kees in 1956 according to the basic component of non-verbal language. It involves sign language, action language, and object language. The other assortment was advanced by M. Knapp in 1978 through the analysis of some pertinent researching and literatures. That are body motion and kinesics behaviour, physical characteristics, touching behaviour, paralanguage, proxemics, artifacts, environmental factors. Subsequently, Jensen advanced another statement: body motion and gestures, attitudes to ward time, attitudes toward space, general habits in communication. The research of human body language can trace back to Aristotle in Greek. The formally research was beginning from Darwin. In his 1872 book The Expression of the Emotions in Man and Animals put forward that man and animals have many similar expressions. The systemic research of body language must come first Ray Birdwhistell. His 1952 book Introduction to Kinesics put forward the theory of kinesics. Made the body language become a coding system like verbal language to study the relationship between body movement and communication. Body Language of Julius Fast is a representative work that reflects the research result of body language. This book is known as the summary of the scientists research in the body language field. From then on, body language becomes a boundary science and produces new research result continuously. According to estimates, human body can make out more than 270,000 kinds of posture and movement. This is far more than the sound made out by human body. These postures and movements meaning are very complex. Some are definite and material as some are general and blurry. Some are used to communicate as some are used to self-express. Some are expressing emotion message as some are reflecting character and attitude. So the sort of body language is very complex. The body language classification method of Ekman and Friesen has important effent in non-verbal language communication educational circles. According to all the movements origin, usage and code, they divided human face and bodys continuous movement into five parts: 1. Symbolic movement: these movements have clearly meaning, such as the gesture express OK and victory. Symbolic movement always used to substitute verbal language. In general, they have distinct culture character. For example, the movement means suicide, in Japan, people use hand to simulate dagger to thrust the abdomen, and in America, people use hand to simulate a gun shot temple. 2. Illustrative movement: these kind of movements cooperate with verbal language directly to explain the meaning of the talking. For example, to emphasize a sentence, describe a thought, indicate a material, depict a space relationship, characterize a things rhythm and speed, portray a phenomena , describe a body movement, explain a sentences meaning, etc. 3. Emotion revealing movement: mainly through facial expression to show emotion or mood, of course the other part of body can also express these emotion. Express the emotion can repeat, exaggerate,deny the verbal language, or may be no relationship with it. Express the emotion always deliver the message of communication unconscious, but also can use it in communicating conscious. 4. Modulation movement: this kind of movement is used for maintaining or adjusting the talk in the face-to-face talk. It drops a hint that the speaker can keep talking, repeat again, explain further, speak fast or more lively, let other people have a talk, etc. In recent years, people pay attention to the research of the turn-talking in chat. Turn-talking means that telling the opposite side I want to talk; stopping the speaker changing the topic; asking the other side to give me a speaking chance; let the other side keep talking; telling the others that I have finish my talking and you can speak. The usually used movement is head and eye movement. 5. Adaptable movement: Ekman and Friesen divide it more further: 1). Self-adaptable movement: this kind of movement always happen on personally, such as, holding own hand, rubbing hand, grabing, scratching, clutching, nipping, whisking or gathering the cloth. In general, the emotion is more disconcerting, the pretty actions are more distinguished. Picking nose and wiping eyes belong to this kind. 2). Transformational adaptable movement: this kind of movement take place in the connect with other people. Such as, bringing or delivering, attacking or protecting, close or away. Leg movement can react that encroach, footsie or attack. Shaking hand or foot means fidgety that the person want to avoid talking. 3). Object adaptable movement: this kind of movement always relate to the using of material, such as smoking and writing. 3.2 The function of body language in intercultural communication As the necessary communication tool, body language has important function in intercultural communication. Bradford J. Hall(2002) summarized the mainly function of body language language: 1. Repetition: Body language can reinforce the verbal language by repeating the verbal message nonverbally, such as using a gesture, it can help the receiver understand the message easily. For example, when someone ask you where is the restaurant, you can point a certain direction when you say, the restaurant is north the library. Or we point to the question on the book we just ask. 2. Substitution: Body language can be used to replace some verbal language to deliver a certain meaning. When your friend meet a sad thing that make him cry, you can give him a hug. This is more powerful than any soothing words. 3. Contradiction: Body language sometimes can betray the speaker by sending contradictory message to the verbal language. The body language is often regarded as the powerful word than the spoken words. For example, we cant keep our face from blushing even say we dont nervous or we cant slow down our heartbeat if we are scared. And the teacher can find a student is wandering from the eyesight even though his eyes are staring the blackboard. So the body language is reliable than the verbal language sometimes. 4. Accentuation: It can force the power when you add a body language with your talk than only use verbal language. When you apologize to someone, if an apology show on you face, this can make your apology more conviction. In addition, body language can provide a complement to the verbal language. In some countries, you can up you thumb as the same time you give a admiration to your friends for his good performance. 5. Regulation: The body language also helps us to control the situation of our talking. For example, when we need a quiet, we can put our finger on our lip. IV. The analysis of the differences of the same body language in different cultures 4.1 The different meaning of the same body language in different cultures Here contrast some body languages that usually used but have different meaning. If you use a very awful body language, this might bring a badly result. 1. In China, up the thumbs means good to praise you are doing a good job, bravo and so on. It is same in many countries. If thumbs down means disagree, finish or youre game over. But in Australia, no matter it up or down is obscene. 2. Protrude the index finger means wait a minute in America, but in Australia it means one more beer. 3. Protrude the little finger means cowardly man in England as bet in America. 4. The V for victory or peace sign in America if made with the palm facing inward is taunting or sneering in England. It is very offensive to societys morals. 5. American people sometimes up head, palm facing down, index finger across the throat, it means Im full. I cant eat anymore. But it means decapitation in China. 6. When Chinese people communicating with foreign people, the most antipathetic movement is using index finger point the others casual. Indeed, the movement is in bad taste and impolite to western people. This is reproof and rebuke. 7. Chinese male like to put hands on other mans shoulder for a long time. And Chinese female frequently take other womans hand closely for long time. These shock the foreigners because they consider this gesture means homosexual. 8. When Chinese people receive or send a cup of water or a gift, they will use two hands to accept it to show appreciate and admiration. But American people dont care about whether use one or two hands. 9. When talking with American people Chinese like to put their hands crossed behind their back or into their pockets. But these gestures make the American think you are hiding guns in your hands. 10. Chinese may scratch their noses when feeling uncomfortable. This is confused the western people because in their culture this movement means Im telling a lie. 4.2 Some embarrassing examples due to misunderstanding of body language Under the same culture, people may have misunderstanding because of the body language, even the different culture. Culture difference in different countries, so the body language can express different meaning. If we do not understand the other peoples meaning, it will have misunderstanding and displeasure. For Examples: Tom is the manager of an American company in China. Recently, Li Lei, one of the Chinese staff makes a mistake at work. He is very upset about what had happened, so he comes to Toms office to apologize. Entering the office with smile. He says: I feel terribly sorry for the mistake. I am here to make a sincerely apology to you and promise that it will never happen again. When he said this, the smile always on his face. But Tom feels it is hard to accept and ask himAre you sure? Li says yes with smile. Tom is angry and saysYou dont look sorry at all. If you really feel sorry, how can you still smile? Li feels so embarrassed and does not know what to do. A Chinese student Wangdan and her friend, the American student Judy who studys in China were on the way to store. They saw a boy fell down on the ground. He tried to stand up while the surrounding people laughed. Luckily he was ok. Judy was worried but found Wangdan was smiling too. She was very curious and asked how could you laugh when someone else fell down. Why dont you help him to stand up and ask him whether he was hurt. Wangdan said, Because they know he was not hurt too much. But Judy still couldnt understand. She said, In my culture, if this was happen, we would do anything but laugh. The former examples are all about the smile. In daily life we usually smile, but in different culture, this ordinary movement can bring misunderstanding or some more serious results. When western people come across these situations, they will with solemn face to apologize or come to console the boy. Though smile means happy, it is the symbol for people in general, but in different culture, smiling in the communication are different. The western people think smile always means happy, high in spirits or think something is funny. But Chinese people often smile, because it not only means humours and satisfaction, also means embarrassment and protection, even a kind of evadable. So it confuses the western people, they say it is too hard to understand. In China, people sometimes use smile to eliminate embarrassment, also means never mind, and the person smile to self-mockery or play a joke. But if the affair is very serious, people will provide help but laugh out of court. So for the peopl e who do not know the meaning, this kind of smile will make them unhappy even produce antipathy. A Chinese student went to a American family and sent present to the child of this family,when he beckon to the little boy, yet the boy back off him. The hand movement is very abundant and with infective. Every gesture has its particular function. In the case, the Chinese student used Chinese gesture, which palm facing down and making a scratching motion with fingers to beckon. This is different in America that means to go away. When they let somebody to close up, their palm facing up or only move index finger. This is opposite to Chinese and may bring Chinese peoples repulsion. V. Conclusion After the briefly analysis of the analysis of body language in intercultural communications, we have a knowledge about the relationship between culture and language, and the influence of body language in the communication. The body language in our daily life is incalculable. Every one can use his body to represent himself. Body language is the same as verbal language to be the carrier of culture that may cause misunderstanding in the international communication because of culture difference. As an English major, to understand the culture of the target language is very important. Having the knowledge of body language will be helpful to us in intercultural communication.

For Whom The Bell Tolls Essay -- Literary Analysis, Ernest Hemingway

The novel For Whom the Bell Tolls, written by Ernest Hemingway, is a story of passionate love throughout the brutality of the Spanish Civil War. Hemingway uses his personal experiences to portray the true meaning and feeling of this book. Ernest Miller Hemingway was born on July 21, 1899 in Oak Park, a suburb of Chicago, Illinois. The neighborhood he grew up in was straight-laced and rigidly Protestant. Hemingway started his literary career publishing his work in his school magazine. Later on in life, he signed up to join the military in World War II, but was rejected due to his defective left eye from birth. Instead, he enlisted in the Missouri National Guard and remained on the lookout for opportunities to progress to the front. In 1918, he sailed to Europe to become an ambulance driver in Northern Italy. There, Hemingway was seriously injured and while in the hospital fell in love with his nurse, Agnes Hannah Von Kurowsky. She was the model that Hemingway used as Catherin e Barkley in A Farewell To Arms. In 1919, he returned to Oak Park and earned a medal for his valor in Italy. He and his wife had their first son, John, in October 1923. Three years later, in 1926, Hemingway published his first novel, The Sun Also Rises. Sadly, on December 6, 1928, he learned that his father had committed suicide. Years later, during his divorce with his second wife, he wrote For Whom the Bell Tolls and it was published in October of 1940. The next month, Hemingway married his third wife, Martha Gellhorn. In 1944, he traveled to London and not only fell in love with Mary Welsh, but was involved in a serious car accident and was thought to be dead. In 1945, his third marriage failed and later that year was in yet another severe c... ... brutality of the Spanish Civil War. Hemingway’s simplistic language style, war imagery, mountainous setting, and theme of a heroic protagonist all contribute to his personal experiences in life and at war. Much of his style resembles the personal experiences he had in life with family, love, and war. The imagery that is applied in this piece of literature mirrors what Hemingway had seen and imagined during his service in Italy and his experiences during the relationships which he partook. The setting represents the area in which Hemingway had seen and envisioned Spain. The various themes of this story describe Hemingway’s political views on war and outlook on the morals of life. In conclusion, the qualities that Ernest Hemingway possesses in his writing skills are truly remarkable and they are evidently depicted in this amazing piece of classic literature.

Impressionistic Painting and Music Essay

Looking at the painting of the great Impressionist painter Claude Monet entitled Impression: Soleil Levant and listening to Claude Debussy’s Claire De Lune produces a potent mixture of tranquillity of the senses. This is because the eyes see a very relaxing image in Monet’s Impressions Soleil Levant; while the ears find a very relaxing tune while listening to Claire De Lune. Both works of art possess certain characteristics that made both of them an ideal tool for making the person feel relaxed, tranquil and steady. For Monet, this is found in his style, as well as his use of color. Monet was not afraid to mix warm colors (like red, yellow and hues of orange-red) with cool colors (particularly blue and shades of white) (Web Museum, 2006). What makes it all the more relaxing as an image as a whole is the fact that the combination of these colors created an image combining land, sea and sky. The image of a tranquil and peaceful sea with very little moving ways detected by the eye only through the reflection of the light in it is often a very relaxing image. The colors used to create the image improved the feeling. Debussy, for his part, utilized the power of slow tempo and the use of a solo piano in effectively evoking the hearts of the listener via his melodic (even dramatic) piece Clair De Lune (Last. fm, 2009). The shared similarities of the two may include the presence of something constant that do not break away from a pattern: Debussy played Claire De Lune in a consistent tempo, never going any faster or any slower in any time during the piece. If there were any noticeable breaks from patterns, it was not a break in tempo or speed of the musical piece as it was being played. In this piece it is noticeable how Debussy often resorted to using pauses in between the playing of the slow tempo and the slow rhythm of the music; while the image made by Monet creates an image of a still water; the boat seemed to lay still somewhere in the middle; while everything else – the sky, the waters, the land in the background, all seemed unmoving, as if frozen in time or captured by a moment of peace and stillness of the soul. Debussy’s and Monet’s work are also similar in the sense that they are neither happy nor sad. Some paintings, as well as musical pieces, instantly evoke extreme or polar emotions which the artist/composer might be looking for as effect or result, either displaying happiness or sadness. But in Impressions: Soleil Levant and Claire De Lune, the feeling is somewhere between happiness and sadness. Another similarity is the absence of textual cues to guide the audience/viewer/listener regarding what he or she should feel upon being exposed to the works of art. In Monet’s work, there are no images or no parts of the painting that indicate anything. There are no aspects that contain text which may trigger emotions that the painter may or may have not consciously placed in the painting. It is no secret that some paintings use textual components to assist the viewer/audience in reaching the specific emotion or reaction towards the work of art. But it is not present in Monet’s work, giving the audience a freer hand with regards to reacting without the intrusion of visual textual cues. This is the same case for Claire De Lune. While most (if not all) of the classical music pieces are focused mainly on featuring sounds coming from one or several musical instruments, still, the absence of accompanying lyrics or voice over to the musical piece allows the audience to react to the music on his/her own, in a personal way and not influenced by text or words heard during while listening to the musical piece. An abrasive, scandalous or powerful word found in Monet’s work and a scream, shrill, or powerful utterances of vocal sounds placed inside Claire De Lune, no doubt, has the power to alter the impression that it can make compared to its original state. The beauty of these two works of art is that both relies purely on letting the audience be affected in his or her own personal way through the use of the basics of their own forms: color and image for Monet’s Impressions: Soleil Levant; and the a solo piano performance and pure musical instrument audio for Claire De Lune of Claude Debussy.

Brand Manager

We keep hearing about managers of different kinds, yet we never really know what a manager's job actually entails. This article will deal with a specific kind of manager – the brand manager. Through this article, we will know a little something more about a brand manager and the brand manager job description in detail. Along with that, we will also foray into the different brand manager duties and some other brand manager responsibilities. Read the following article to know a little something more about the brand manager job description and what career opportunities one might have in that field. Job Description of Brand Manager As the name suggests, the brand manager has to work with a particular brand or several brands. It is a highly challenging job because he has to take the entire responsibility for the success of that product(s), and is therefore, responsible for all related aspects which include planning, buying, selling, marketing, pricing, dispatching and ordering. That is a bird's eye view of what a brand manager job description is, the following paragraphs will list some of the important duties of the brand manager. To begin with, they need to work extensively with the research and development department of the company, and with their help, formulate the best possible way to market the product. †¢ They need to supply the engineers (who are working on developing the product) with the results of the market research and on the basis of which the product will be based. †¢ They also check if the engineers are following the decided path and suggest changes for improvement. †¢ They need to be fully aware of the product at hand. What is the product capable of doing and what will be some of the improvements that might take place in the future. †¢ Once the product is ready, he must gather a core group for testing. The results from these tests will help him to determine whether the product has been able to achieve the desired result or not. †¢ After the product has passed this test, he will have to think of the marketing strategies for the same. What will be the audience, the target group at which the product will be directed etc. The packaging of the product – the best way in which the audience will be able to connect to the product and how the packaging will be able to convey what the product is all about. †¢ The pricing of the product is also an important factor that will need the drawing up of several strategies. The brand manager will work with several other departments to determine this aspect. †¢ Then he will undertake the extensive planning of the techniques and methods by which the product will be launched in the market. †¢ The advertising strategies that will be used. What modes of mass media will be utilized to ensure the success of the product. †¢ The methods of promotion that will be used will also need to be determined by him. †¢ All this will be dependent upon the budget that has been allocated. He has to also make sure that all these techniques employed like the promotions, marketing, advertising costs , all of them fall under the allotted budget and no more. †¢ After the product has been launched, he has to monitor the sales. †¢ Depending on the sales, he needs to change strategies or techniques in marketing, advertising or promotions to lead to maximum success. Read more on marketing strategies. †¢ He has to plan for the future about the course of the product – what will be the future strategies etc. so that continued success is guaranteed. †¢ Bringing about changes in the product from time to time so that it includes whatever the audience wants and is thereby accepted more openly by the audience. †¢ A marketing plan is an official plan of how the company intends to execute its marketing strategies. Learning how to write a marketing plan is very important as it gives the management a good idea of what the marketing department is up to. So this article will explain how to develop a marketing plan along with supplying a marketing plan template. Marketing Plan Developing a marketing plan is tough and requires a good amount of research. A marketing plan starts with market research. The first step is to evaluate what the customers feel about your product, what they like about it, and what changes they would like to see in the product. By communicating with the end users of the product, we understand what they expect of the product, what are their exact needs and how your product can best satisfy that need. Market research also helps you analyze the strengths and weaknesses of your product along with finding out the potential opportunities and threats to your product's present market share. After the market research has been conducted, you will have a fair idea of what the users think about your products and what changes you may need to integrate into your final product offering. Market research will also help you feel the pulse of the market and understand how the customer sees your product and that way, you will be able to make a good marketing strategy for it.

Free Essays on Position On War In Iraq

Position on War in Iraq The war in Iraq has drawn firm lines between supporters and those who oppose military action. While no war could be declared â€Å"good† by nature, the war against a sadistic dictator is justified. To prove this justification it is important to clarify the real issues behind the war. It is not a war for oil, or a war against religion. It is a war against a regime that has no regard for human life, dignity, or freedom. Additionally, it is a war aimed at removing a dictator who poses a real and ongoing threat to Middle East and world peace. In a speech given to an audience at Berkley, Thomas Barnes stated that he would be taking the unpopular position, that of supporting President Bush’s decision to go to war. Before clarifying his position Barnes makes it clear that while he believes the war is necessary, it would not be as short as many Americans hoped (Barnes). Barnes justified the decision to support the war based on the historical actions and inaction of Saddam Hussein. For example, he noted that twelve years of sanctions and inspections did not persuade Saddam to disarm, or to refrain from making new illegal weapons (Barnes). Barnes also noted another diplomatic failure, that of U.N. Resolution 1441. Although the terminology of this Resolution made it clear in no uncertain terms that Saddam was to disarm, Barnes states that the intentions of one country in particular made the Resolution virtually ineffective. With all diplomatic efforts blocked, the U.S. had no other choice but to take a military route in order to ensure the safety of Americans and other peoples of the world (Barnes). Barnes touched on several other topics in his speech, including the difficulties and complexities of war, the inevitable causalities, and the likelihood that there would be other wars in the future. However, one statement in particular stood out in his speech. According to Barnes, the world would not know the extent... Free Essays on Position On War In Iraq Free Essays on Position On War In Iraq Position on War in Iraq The war in Iraq has drawn firm lines between supporters and those who oppose military action. While no war could be declared â€Å"good† by nature, the war against a sadistic dictator is justified. To prove this justification it is important to clarify the real issues behind the war. It is not a war for oil, or a war against religion. It is a war against a regime that has no regard for human life, dignity, or freedom. Additionally, it is a war aimed at removing a dictator who poses a real and ongoing threat to Middle East and world peace. In a speech given to an audience at Berkley, Thomas Barnes stated that he would be taking the unpopular position, that of supporting President Bush’s decision to go to war. Before clarifying his position Barnes makes it clear that while he believes the war is necessary, it would not be as short as many Americans hoped (Barnes). Barnes justified the decision to support the war based on the historical actions and inaction of Saddam Hussein. For example, he noted that twelve years of sanctions and inspections did not persuade Saddam to disarm, or to refrain from making new illegal weapons (Barnes). Barnes also noted another diplomatic failure, that of U.N. Resolution 1441. Although the terminology of this Resolution made it clear in no uncertain terms that Saddam was to disarm, Barnes states that the intentions of one country in particular made the Resolution virtually ineffective. With all diplomatic efforts blocked, the U.S. had no other choice but to take a military route in order to ensure the safety of Americans and other peoples of the world (Barnes). Barnes touched on several other topics in his speech, including the difficulties and complexities of war, the inevitable causalities, and the likelihood that there would be other wars in the future. However, one statement in particular stood out in his speech. According to Barnes, the world would not know the extent...

Joseph Conrads Heart of Darkness essays

Joseph Conrads Heart of Darkness essays In Joseph Conrad's novel, "Heart of Darkness," we can easily see how the environment can have a negative impact on an individual's mental health. By examining the character of Kurtz, we can see how easily this occurs. We are told by Marlow that Kurtz is "gifted" (Conrad 1902 p. 294) and when Kurtz arrived in the jungle, his "sympathies were in the right place" (p. 295). However, after years of living in an elevated state above the natives, he began to lose his respect for life as well as his sanity. The natives worshipped him and he had the "power to charm and frighten rudimentary souls into an aggravated witch-dance in his honor" (p. 296). This illustrates how he began to actually believe he was as great as the natives thought he was. This inflated self opinion was the beginning of In addition, Kurtz was only interested in obtaining more ivory. We read that after years of living alone, he "wandered alone far in the depths of the forest" (p. 301). In addition, he would "disappear for weeks; forget himself amongst the people" (p. 302) to hunt for more ivory. This illustrates how he became more isolated from people, which also attributed Eventually, Kurtz lost his ability to reason because he was obsessed with ivory and because he was alone more and more. In fact, Kurtz threatened to shoot his dearest friend if he did not give Kurtz his ivory. We are told that Kurtz "declared he would shoot me unless I gave him the ivory and then cleared out of the country, because he could do so . . . and there was nothing on earth to prevent him from killing whom he jolly well pleased" (p. 301). Additionally, Kurtz kept a collection of shrunken heads on stakes near his house. (p. 303) We are told that these heads "only showed that Mr. Kurtz lacked restraint in the gratification of his various lusts" (p. 303). This demonstrates Kurtz's complete lack of respect for ...

The 39 Best Clubs to Start in High School

The 39 Best Clubs to Start in High School SAT / ACT Prep Online Guides and Tips Thinking about starting a club? It’s a great wayto meet people with similar interests, do an activity you enjoy,learn more about an activity you're interested in, and gain leadership experiencefor yourcollege application! But what aregood clubs to start in high school? In this article, I’ll give you a list of dozens ofclubs you canstart! Why Would YouWant to Start a Club? There are many good reasons to want to starta club. I mentioned some reasons above such as meeting new people, doing an activity you enjoy, and gaining leadership experience. However, another reason you maywant to start a club is if you have no opportunity at your schoolto pursue an interest you have. For example, you may have a passion for film, but your school may not offer any film classes or have any film clubs. If that's the case, start afilm club to pursue that passion! Even if your school has a class or club in your general area of interest, you may want to focus your attention on a more specific topic. For example, perhapsyour school offers an art course, but you're passionate about sculpture specifically. In that case, consider starting a sculpture club. List of Clubs to Start at Your High School Now that you know why you should start a club, what are some potential club ideas? I’ve sorted the clubs into tenmain categories:eight subject area clubs, hobby clubs, and charity clubs. Subject area clubs are clubs that come from an interest in a subject area taught in school. I've identified eightsubject area club categories: Art, Drama, Film, Science, Math, Literature, History, andLanguage. Hobby clubs are clubs that stem from an interest in a hobby that most likely wouldn’t be taught in high school (such as chess, anime, video games, and skiing). Charity clubs are clubs that are linked to a specific charity with the goal of raising awareness, working for that charity, or raising money for that charity (such as Operation Smile, Susan G. Komen Breast Cancer, and Becca’s Closet) NOTE: The category a particular club has been placed into is not important. I simply created these categories to organize this list. No one category is better than another. It’s best to create a club you’re passionate about no matter thecategory. Below, I'll give you club name ideas along with a few ideas for activities the club could do. When you start your club, you don't have to do all of these activities. You may want to do the simpler, smaller activities first before trying to plan one of the bigger activities (such as an international trip). Art Club Ideas Sculpture Club Analyze famous sculptures Work on your own sculptures Get feedback on your work from other club members Plan a trip to a local museum Plan a spring break trip to Florence, Italy to view sculptures in person Photography Club Analyze famous photographs Take group trips to picturesque spots to snap some photos Create a dark room where you develop photos Art History Club Members can present one of their favorite pieces of artforthe club to discuss Visit local museums Plan a club spring break trip to Paris to view art in person at the Louvre Art Review Magazine Start a magazine Review famous pieces of art Hold contests for student artwork to be published in the magazine Write reviews of local art shows Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Drama Club Ideas Shakespeare Club Each semester read a different Shakespeare play and put on a production of that play Plan a club spring break trip to Stratford-upon-Avon Hold a Shakespeare festival Host a contest for the best Shakespearean monologue or a writing contest for a Shakespearean sonnet Classics Club Each semester read and perform a new classics play Plan a club spring break trip to Italy and Greece to see where Classical writers lived Monologue Club Help students find classical and modern monologues they like Have students perform their monologue in front of the group Give them feedback and ideas on how to improve the monologue performance Perform all the monologues once per semester Comedy Sportz Club Host competitive improv games Split into different improvteams and hold a competition at the end of the semester or year Bring in judges who will score each team (similar to Whose Line Is It Anyway) Improv Club Teach club members improv (either by hiring an improv teacher or by reading a book like the Upright Citizens Brigade Comedy Improvisation Manual) Play improv games Put on improv performances onceper semester Film Club Ideas Foreign Film Club Watch a new foreign film at each meeting and discuss it Host a foreign film festival, encourage club members to create their own short foreign films Plan a club summer break trip to the Cannes film festival Screenwriting Club Read a famous screenplay every week Analyze why the screenplay was a success or failure Read a book about screenwriting (such as Save the Cat) Have each member pitch loglinesand develop outlines for a screenplay Give themfeedback, then read the screenplay drafts to the club Host a staged table reading of each member’s screenplay Directing Club Watch and analyze the works of famous directors (Hitchcock, Fellini, Spielberg, etc.) Hold a film festival for student’s short films Host a movie marathon fundraiser for charity 48-Hour Film Festival Club Organize a 48-hour film festival (over a weekend or schoolbreak) where teams are given a topic for a short film and then have 48 hours to write, shoot, and edit the film Screen the short films at a festival Science Club Ideas Future Scientists Club Bring in scientists to discuss their profession Plan a club trip to a local lab Discuss the latest scientific research at meetings, plan science fair projects, get feedback from other members on your science fair project Marine Biology Club Bring in marine biologists to discuss their profession Watch videos about interesting sea creatures Plan a club trip to a marine biology center Set up a volunteer beach clean-up (if you live near a beach) Hold a letter writing campaign or get signatures for the Save the Whales Foundation Future Medical Professionals Club Bring in doctors and nurses to discuss their professions Plan club volunteer activities at a hospital Set up job shadowing with a hospital for club members Host a toy drive foryour local children’s hospital Math Club Ideas Math Homework Club Host a free tutoring service for students who need math help Volunteer at middle schools to help kids with their math homework Pi Club Hold contests for who can memorize the most digits of Pi Hold a Pi day lecture on the concept of pi Hold a Pi day bake sale where you sell pies for charity Literature Club Ideas Literature Magazine Club Start a literature magazine Write reviews of newly published books Hold a contest to publish a student’s short story Creative Writing Club Members can present a piece of creative writing they wrote or enjoyed reading Givefeedback and advice on other members' writing Publish the best creative works in a magazine at the end of the year Book Club Assign a book each month for the club to read Meet and discuss that book the following month Hold a book donation drive for the local homeless shelter Foreign Book Club Enjoy reading books in translation? Consider starting a book club where each month the club reads a different translated book(try to read a book from a new country or continent each month) Meet and discuss that book the following month History Club Ideas WWII Club Discuss different aspects of WWII each week Bring in a WWII veteran to discuss their experience or a WWII historian to discuss their knowledge Plan a club spring break trip to Normandy, Paris, and Berlin to visit important WWII sites Host a WWII trivia contest where teams compete to see who has the most WWII knowledge Ancient History Club Discuss different ancient cultures at each meeting Bring in an Ancient History specialist to discuss their knowledge Plan a club spring break trip to Egypt, Rome, or Greece Host an ancient civilizations costume contest for Halloween Language Club Ideas French/Spanish/Chinese/Foreign Language Club Speak only in that foreign language at club meetings Host traditional cultural events for (i.e. Chinese New Year Party) Offer free tutoring to students who need help with that foreign language Plan a club trip to a country that speaks that foreign language Read a book written in that language each semester French/Spanish/Chinese/Foreign Cooking Club Speak only in that foreign language at club meetings Learn to cook a new dish from that culture Host dinner parties or trips to restaurants Hobby Club Ideas Anime Club Learn to speak some Japanese Read anime and discuss it as a group Watch anime tv shows and movies Plan a club trip to an anime convention Chess Club Host a chess competition between members Bring in chess masters to discuss chess strategy Watch famous chess movies and documentaries Video Games Club Host a video game competition Discuss the evolution of video game technology Bring in a person who works at a video game company to discuss possible careers in the video game world Skiing Club Plan a club trip to go skiing Watch skiing competitions together Bring in a professional skier to learn abouttheir experiences Democrats/Republicans/Independents Club Discuss new political events Volunteer for a campaign Host a public viewing of a political debate Plan a political rally Gather signatures of support for a bill Political Magazine Start a magazine to analyze campaigns Discuss important bills and political issues Interview local politicians Religion Club Start a club where people fromdifferent religious backgroundscan discuss their similarities and differences Each week a different person can present information they think other members may not know about their religion Bring in religious leaders (Imams, priests, rabbis, etc.) to discuss their jobs Adventure Club Plan weekly or monthly outdoor activities (hiking, biking, camping, fishing, etc.) Plan a club spring break camping trip toa National Park Volunteer to plant trees in a local park Bring in a conservationist to discuss their job Charity Club Ideas Operation Smile Club Host fundraisers to raise money for Operation Smile to provide free surgeries to children with a cleft lip Organize a walk to raise awareness for cleft lips Bring in (or Skype with) a child who received help from Operation Smile to talk about how the surgery changed their life Breast Cancer Awareness Club Help plan a walk to cure breast cancer in your area Host a school-wide fundraiser Bring breast cancer survivors in to talk about their experiences. Children’s Hospital Volunteer Club Organize volunteer opportunities at a local children’s hospital Host a book donation drive to collect books to donate to the children’s hospital Host a bake sale to raise money to donate to St. Jude Children’s Hospital Soup Kitchen Volunteer Club Organize volunteer opportunities for club members at a local soup kitchen Host a toiletry collection drive to donate to your local homeless shelter Host a food collection drive to donate to the soup kitchen Save Endangered Species Club Organize volunteer opportunities for club members at local animal shelters Host a fundraiser to donate money to theWWF Visit a wildlife rescue center Plan a club spring break trip to see endangered species in another country Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. Top 3 Tips forStarting a Club Now that you have some ideas for clubs to start in high school, how do you go about actually getting one up and running? I’m going to give you my top three tips for starting a club, but for more details, including recommendationson brainstorming a club idea, registering the club with your school, running meetings, and more, check out our full explanation ofhow to start a club. Tip #1: Make Sure You Have the Time and Effort to Dedicate to Your Club When you start a club, you’re not only going to have the duties of President of that club (organizing meetings, delegating tasks, etc.), but you’re also going to be responsible for developing the club. You’ll need to figure out the rules and purpose of the club, recruit members, plan events, etc.You need to put in a lot of work to start an effective club that will continue running after you graduate. Tip #2:Start a Club That You’re Passionate About If you’re going to be spending all of this time starting a club, make sure itfocuses onsomething you enjoy!You need to be excited about the club in order to convince other people to join.If you don’t like your club, why would other people join? How canyou decide what type of club you would be passionate about? First,think about what you enjoy doing. What is your favorite class? What are your hobbies? Do you have a new skill you'd like to explore further? Is there a topic you'd like to learn more about? Is there a cause you care about?It's likely that one or more of your answers can be developed into aclub. Tip #3:Follow Through on Your Club Make sure to register your clubwith theschool. Next, plan the first meeting, and post fliers with the meeting date around your school to spread the word about yourclub.At your first meeting, discussthe purpose of the club, what major events you’d like to plan, and then hold an election for board members (president, treasurer, secretary, vice president). You're now well on your way to running a successful and interesting new club! What’s Next? Once you've decided on your club, how do you actually start it?Check out our step-by-step guide on the 8 steps to starting a club for everything you need to know! Interested in learning more about other potential extracurricular activities?Learn about Model UN and how to join your high school newspaper. Looking to get started on SAT/ACT preparation?Check out our ultimate SAT/ACT study guide schedule and plan! Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

A Casy Study_PTII Case Study Example | Topics and Well Written Essays - 500 words

A Casy Study_PTII - Case Study Example The methods to use for collecting effective data generally consist of techniques like questionnaires designed for taking interviews, observation practices and other measures like surveys. However the methods like observation and surveys are taken to be unobtrusive in nature and thereby do not require the researcher to go for an in-depth analysis of the research question. On the contrary, the use of interview technique based on development of a questionnaire helps the researcher to gain potential inferences to the research question. Thus for the research question under view it would be feasible to incorporate the interview method than other data collection methods (Cummings and Worley, 2008, p.123). Use of open and close ended questions in the interview would enable the researcher to get effective views and feedbacks of the respondents to the research question. Using written document along with an in depth interviews the researchers will be able collect information of the phenomena. By reading it carefully researcher tends to drive the essence of experience by conducting interviews with the individuals who have already experienced the phenomenon. Interviews to be conducted for the research are of mainly three types, unstructured interview, semi structured interview and focus group interview. In unstructured interview, the questions are not set in advance so that the flow is not limited with certain set of questions. Once the interview is underway, the interviewer may ask question to clarify his thoughts such as â€Å"tell me what you meant by† or â€Å"please say more about†. In semi structured interview, the interviewer pre plans few of the general questions to be asked. This type of question typically begins with set of guiding questions which address significant aspect of the research subject. Open ended questions are used to guide the interview and offers some structure and at the same time attempts to maintain

Employee Dismissal Essay Example | Topics and Well Written Essays - 2500 words

Employee Dismissal - Essay Example It the employer is still not satisfied with the employees' performance or conduct he then dismisses the employee or he could even opt for other sanctions. The employee is then allowed to make an appeal if at all he wishes against the disciplinary action that has been taken against him and the employer listens to all the appeals and further gives his final decision. (Honeyball 2006) According to the legislation the employees have a right to receive free, fair and just treatment from their employers. Thus when it comes to dismissing an employee the employer should handle the issue procedurally and in an acceptable manner. The employer needs to also have a valid reason for dismissing an employee. (Deakin and Morris, 2005) There comes a point in an organisation when it becomes really necessary to release an employee as a result of a disciplinary action or even because of an employee's redundancy. However whatever the reason that could be behind the dismissal of an employee there are general requirements as well as legislative procedures that should be followed so as to make the whole dismissal process free and fair. Similarly the decision making process in dismissing an employee should be very professional and there are some guidelines which are to be followed. (Honeyball 2006) If all the avenues have been explored and there is a v... Similarly the decision making process in dismissing an employee should be very professional and there are some guidelines which are to be followed. (Honeyball 2006) Steps employer must take in order to dismiss an employee fairly If all the avenues have been explored and there is a very serious damage that is being done on the businesses as well as the workplace threw may lack any other viable option than dismissing the employee. The reasons behind dismissing an employee should be fair and also legal and three of these reasons could be applied potentially. 1. The employee's capability. If an employees' capability is affected by either sickness or even accident and they are unable to carry out their delegated duties thus affecting the proper functioning of the organisation, then they can be dismissed by an employer. If an employee is dismissal could be termed as fair if it is based on their capability or even their qualifications to perform the expected duties in an organisation. 2. The employee's misconduct. If an employee misbehaves in the work place then this could be proper grounds for his dismissal after proper investigations have been conducted. Similarly if an employee's conduct is not in line with the organisations code of conduct then this could also be a fair ground for the employee to be dismissed. 3. Other substantial reasons. Other substantial reasons could be considered to be fair enough in the dismissal of an employee by an employer. If an employers reason for dismissing an employee is substantial and it can be validated then the dismissal could be termed as being just and also fair. 4. Retirement. If an employee is dismissed based on their retirement schedule then this is considered to be a fair dismissal since the employees retirement

Letter and Memo paper Assignment Example | Topics and Well Written Essays - 1000 words

Letter and Memo paper - Assignment Example I, as well as I am sure many other readers like me, would agree with the fact that the socio – economic spectrum has been blown out of proportion just because of the steep competition to help get into one of the top educational institutions. It is rather shocking to find that the affluent are still faced with a persistent and pervasive anxiety, while the middle – class are underrepresented and the poor have absolutely no access to the best educational opportunities. According to me, the most interesting part of the article was about the â€Å"amicus briefs submitted to the Supreme Court in the landmark affirmative case concerning the University of Michigan — to give an edge in admissions to disadvantaged students, regardless of race.† But equally interesting and I must say rather shocking was to read the article further and find that former president of Princeton, William Bowen and his associates found through studies carried out in 19 different colleges, that this was totally untrue because applicants from different disadvantaged backgrounds got â€Å"essentially no break in the admissions process.† On behalf of all the other readers of the New York Times, I take this as an opportunity to express my views about this social scar on society and offer a few useful suggestions. Though I do like the idea of a lottery system when names of those who have achieved a high standard on the academic front are randomly selected for admission, yet I feel that an entrance exam where all are treated equally based solely on merit would be a good idea. Those who do their best must be given a seat irrespective of the background or status they belong to. Another suggestion I like to make in this regard is that it would be good if the top colleges set aside at least 5% of their seats and grant admission to students who specifically come from not very affluent backgrounds but who are really deserving. Once again, on

Acceleration - Mass over a pulley Lab Report Example | Topics and Well Written Essays - 1000 words

Acceleration - Mass over a pulley - Lab Report Example Newton’s second law motion, which one of these essential laws, can be stated mathematically as: F=ma (Shukla). This means that acceleration (a) of a moving object is directly proportional to applied force (F) and inversely proportional to the mass of the body (m) (Shukla). This acceleration is parallel and is in the direction of the net applied force. This experiment investigated Newton’s Second Law of Motion. i. This equation shows that provided that the mass of the body is constant, acceleration (a) of the body is directly proportional to the force applied (F). For Newton’s low to be valid the acceleration must take place in the direction of force, and must be parallel to it (Shipman). It is normally not easy to measure acceleration directly in experiments; therefore, an indirect method is used. In this case travel distances (x) and travel times (t) may be used. These times and distances can be used to calculate acceleration directly, or velocities (initial and final velocities) may be first calculated (Shipman). The velocities may finally be used to calculate acceleration. Therefore, For test 1, the experiment was set up as shown in the diagram above, but without the photogates. The direction of motion of the body M was noted. For both test 2 and test 3 photogates were installed, and were used to measure time taken (t) to travel the distance x. For test 2, the mass of the object (M) was kept constant while the suspended mass (F) varied using five different masses (50g, 75g, 100g, 125g, and 150g). For each suspended mass (F), the procedure was repeated for five different distances (20cm, 30cm, 40cm, 50cm and 60cm). Time taken to travel each distance xi for each mass was noted and recorded in the worksheet. For test 3, the suspended mass (F) was kept constant (75g) while the mass of the body (M) was varied; masses 500g, 750g, 1000g, 1250g and 1575g were used. For each mass, the procedure was repeated for five different

Analysis Essay Example | Topics and Well Written Essays - 250 words - 26

Analysis - Essay Example As a result, the author asks why discrepancy prevails between reality and immigrants’ impact on the economy. According to Campo-Flores, Americans argue that immigrants are bad since they create an influx in the workplace. Moreover, the undocumented immigrants strain public services in places such as hospitals, jails, and schools (2010). Though the overall influence of undocumented immigrants is positive, the benefits and costs are disbursed in an uneven manner. For instance, businesses and employers, particularly in agribusinesses benefit the most from immigrants’ low-cost labor, making other sectors to complain about the impact of immigrants in the country. In addition, though consumers acquire goods and services at grocery stores cheaply, most of them fail to understand that immigrants make the greatest contribution. The author makes these points because the negative perceptions towards illegal immigrants are concentrated among the low-skilled natives. They suffer from foreign labor competition, leading to reduced wages, particularly among American high-school dropouts. In this case, the best way to address this issue is not to eliminate immigrants, but to encourage Americans, particularly those who feel threatened by foreigners to boost their and skills in the labor

The future of the internet Research Paper Example | Topics and Well Written Essays - 500 words

The future of the internet - Research Paper Example Dan Nosowitz suggests â€Å"we sometimes forget that in no other part of our lives can we be completely anonymous.† If individuals are not afforded privacy in their physical lives outside their home, why should the Internet being any different. The Internet is still relatively new. The changes that are made every day, with technological advances, create an ever evolving entity. This makes the future of the Internet more hopeful, despite the problems needing to be solved. http://www.springerlink.com/content/h136p002m5783v77/ Online. This online journal source gives practical math solutions for future Internet traffic. The paths TCPs travel are examined. Solutions for making this process more efficient are given. Despite being a complex idea, Farooq explains the concept so easily most individuals can understand. 13(3). International Journal of Clinical Monitoring and Computing. Online. 17 Mar. 2010 http://www.springerlink.com/content/u2m057304x40m224/ Online. Although this is an older source it is important to the future of the Internet. The views of the Internet in 1996 were idealistic. Many of the objectives like faster Internet speed, expansion, and marketing possibilities have been realized. This shows that predictions about the Internet can be accurate. Feb 2010. Fastcompany.com. 17 Mar. 2010 http://www.fastcompany.com/1554403/does-the-future-of-the-internet-require-the-end-of-anonymity Online. This article is about the technological advances making Internet users more visibly known. Today Internet users are becoming more and more visible. In the future, anonymity on the Internet will be almost impossible. York: Yale University Press, 2009. Print. Professor Solove addresses the problem of blogs, social websites, and chat rooms. Everything written on the web has the potential of being saved by another user. Many Facebook, Myspace, and Twitter users freely give information about themselves. This

Analysis Essay Example | Topics and Well Written Essays - 250 words - 26

Analysis - Essay Example As a result, the author asks why discrepancy prevails between reality and immigrants’ impact on the economy. According to Campo-Flores, Americans argue that immigrants are bad since they create an influx in the workplace. Moreover, the undocumented immigrants strain public services in places such as hospitals, jails, and schools (2010). Though the overall influence of undocumented immigrants is positive, the benefits and costs are disbursed in an uneven manner. For instance, businesses and employers, particularly in agribusinesses benefit the most from immigrants’ low-cost labor, making other sectors to complain about the impact of immigrants in the country. In addition, though consumers acquire goods and services at grocery stores cheaply, most of them fail to understand that immigrants make the greatest contribution. The author makes these points because the negative perceptions towards illegal immigrants are concentrated among the low-skilled natives. They suffer from foreign labor competition, leading to reduced wages, particularly among American high-school dropouts. In this case, the best way to address this issue is not to eliminate immigrants, but to encourage Americans, particularly those who feel threatened by foreigners to boost their and skills in the labor

Criminal Law Will Never Be an Adequate Response for Dealing with Essay

Criminal Law Will Never Be an Adequate Response for Dealing with Complexities of Gendered, Sexualised and Racialised Violence - Essay Example The other objective of criminal law is to make it possible for individuals to coexist in the society1. Other objectives include to define the procedures of recognizing innocence or guilt and to choose the form of treatment or punishment after the individual is convicted for violating society’s laws2. The main aim of the criminal law is to protect the society so that its members can be reasonably secure as they carry out their constructive activities. Behaviours that are considered to be detrimental to the society’s welfare are made criminal. At all times, a balanced has to be attained between protecting the society and the individual rights. There are three types of harm or dangers that the criminal protects the individual against, and they include protection of the societal morals, protection from harm caused by others, and protection from harm emanating from ourselves. The most common protection that criminal law offers include protection from harm caused by others. T he obvious protection offered is found in laws against arson, rape, theft, and homicide. Individuals feel reasonably secure when majority of the people, â€Å"most of the time, will not harm us in these or other ways, and that if we are harmed, the offender will be caught and punished.†3 Criminal Law Will Never Be an Adequate Response for Dealing with the Complexities of Gendered, Sexualized and Racialised Violence Criminal Law Will Never Be an Adequate Response for Dealing with the Complexities of Gendered Violence In the majority of the countries in the world, criminal law is the conventional legal strategy utilized in addressing issues of violence against women. The laws are usually contained in general statutes like the penal codes that create the national criminal justice system. The penal codes apply to all individuals and in all areas within the nation. At times, the special statutes tackle certain types of violence such as torture and dowry violence. This form of legi slation supplements penal codes, basic law, thus offering for a more focussed regulatory control. However, in most cases, there gaps in special laws and penal codes, and this results in the inadequacies, and inefficiencies in the criminal justice system. It is important to note that the laws are not in place and thus, they are supposed to be reformed, expanded, and revised4. Due to ineffective enforcement, inefficiency in investigation, undue influence, and corruption, the criminal justice systems are said to be against women who are victims of violence. Thus, the procedural and substantive criminal laws and the law enforcement culture, lack gender sensitivity and they reflect an entrenched prejudice against women5. The criminal law alone cannot effectively deal with the problem of domestic violence. Majority of the aspects in domestic violence cannot be described as crime\, and they do not into any classes of assault under the criminal law. For instance, a woman who is under infreq uent sexual or physical assaults from her partner or husband may find that her day-to-day life is controlled by measures such as seeking permission on a daily basis to see her friends or family, take up education or employment, or even to go out. These women may generally feel incapable of doing so for fear of reaction. Thus, most of the women will not have the option of using criminal law. It is worth noting that criminal law will not effectively recognize the possible danger or escalation of the abuse when it attempts to challenge

Fashion buyer

Fashion buyer Introduction Fashion buyers role is to monitoring the development of a product range targeted at a specific market group and price range. In a small company, buyer may also be involved in the creative and technical areas of developing a product, therefore one criteria to be a buyer is to have product knowledge. The goal of buyer is to deliver consumers a garment with satisfactory in appearance, fit, comfort, quality and price. Technology is said to be the â€Å"foundation of all jobs within the fashion business†. Indeed, technology is extensively used in different processes in the textile pipeline, from fibre to clothing and to consumer. For hundred years, development of fibres and fabrics with specific functions and machineries has been heavily dependent on technology. Digital systems such as CAD are introduced to the design and product development processes. Technology is also essential for communication between retailers, manufacturers and consumers. This study is to evaluate the performance of fabrics during manufacture and use, processes involved in the creation of a garment, the impact of human measurement on the provision of adequate sizing and how CAD system is applied in the stages of product development and visualization and to analyze how technology influents fashion buyers decision on range planning. Creation of garment Before production of garment takes place, the stage of design, product development and sourcing should be completed and provided that all the materials have arrived. There are several processes encompassed in the creation of a garment; beginning with spreading and cutting fabrics, sewing, wet processing and finally applying pressing. Generally before cutting, fabrics including body and interlining, need to be spread and or pre-washed if required, can then be cut into parts and panels, which spreading and cutting can be done by computer-controlled machinery in mass-production and manually for sampling. Spreading is defined as the process of â€Å"superimposing lengths of fabrics on a cutting table† by Glock and Kunz (2005, 402), and â€Å"fabrics may be spread face up, face down or face to face† for there are directional fabrics such as velvet, corduroy and fake fur, even with one or two-way prints and stripes, depending which direction they are viewed and it is important to be distinguished as this will affect the aesthetics of the finished product. Applications of interfacing, which is defined by Frings (2008, p164) â€Å"is a layer of fabric placed directly under the garment fabric for structuring and support†, may be required in different parts such as waistband and pocket openings of a garment especially tailored, helping to maintain shapes and eliminating damages on fabric from radical stretching. Interfacing is also one example of trimmings, and â€Å"use of trimmings varies with each segment of the industry.† (Frings, 2008) Functional trimmings such as elastics and zippers are widely used in sportswear, and decorative trimmings such as embroidery and buttons may be used in childrens wear making the products look more attractive. Stitches are applied to assembling the parts and panels together into pieces. According to British Standard 3870-1:1991, stitches are divided into 6 classes. Class 100 Chain stitch: Brown and Rice (2001) indicated it is flexible but also unravels easily by pulling one end of the thread, mainly used for making button holes. Class 200 Hand stitch: mostly for decorative uses Class 300 Lock stitch: widely used in industry with no problem of seam grin, but puckering, however, more secure and good for setting zippers and pockets. Class 400 Multi-thread chain stitch: can be combined with Class 500 integrating safety stitches with stretchiness. Class 500 Overedge chain stitch: widely used in knitwear industry due to its extensibility Class 600 Covering chain stitch: very extensive and strong and used especially for knitted fabrics. There are variations of stitch types providing different level of functional performance, comfort as well as attractiveness and decision on which types to use is determined by the type of fabric used and purpose of the end product. For example, the combination safety stitch 401.503 is most commonly used for security and neatens the cut edges of both knitted and woven fabrics; hand stitching using thick, colourful threads is very decorative especially for childrens wear. However, sewing faults such as seam puckering and grin, even damages on fabrics may be caused by insufficient use of stitches, thread tensions and machine needles. Moreover, it is mentioned by Chuter (1995, p136) â€Å"a mismatch between thread and fabric causes puckers on washing†, especially for products need to undertake wet processing as a finishing, therefore choice of thread has to be careful particularly in a product designed with decorative stitches, because it cannot be mended once the damages are mad e unless taking out all the seams and start sewing again. The principle of pressing is defined by Cooklin (1997) that is to remove creases from a garment by application of heat, steam and pressure, in order to create a desired final appearance of a product. Pressing may apply during the process of assembling to open seams, or press a hem. However, condition of pressing varies from different fabrics; for example, cotton and linen fabrics requires a hot iron, and can be pressed on the right and the wrong sides, whereas fabrics made from synthetic fibres require a cool iron or they will melt under too much heat. Process of pressing should be held by experts avoiding damages on products. From fibres to fabrics Textile fibres are the basic unit of a garment, contributing to aesthetics, durability, comfort and appearance of a garment. Fibres can be divided into 2 categories, natural and man-made. Natural fibres come from plants consisting of cellulose and animals consisting of protein; cotton, flax, wool and silk are the most commonly used in knitting fabrics. All natural fibres are spun into staple, short fibre yarns (except silk, a filament, long fibre yarn) through specific spinning system accordingly (See Figure 4). Yarns can be twisted into 2 directions: Z for cotton and linen and S for woolen and worsted. It is clarified by Elsasser (2005, p113) that â€Å"twist direction does not affect quality in single yarns.† Man-made fibres, also called manufactured, mentioned by Eberle (2004) can be classified further into cellulosic and synthetics, such as viscose, polyester and nylon, are produced through technology from chemicals (petroleum) and natural sources (wood) that cannot be used in original form, and then into yarns. Elsasser (2005, p14) stated that â€Å"Science and technology have allowed people to create fibres to meet specific end-use applications. For example, the nylon used in auto mobile tired is very different from the nylon used in hosiery.† Several man-made fibres are produced to be substitute of particular natural fibres due to economical and environmental factors; for instance, viscose, a manufactured (regenerated) cellulosic fibre made from natural fibres to chemical solution then extruded through spinneret, is also called â€Å"artificial silk† (Elsasser, 2005) for its fineness and luster and it is very much less expensive than silk; acrylic, a synthetic fibre, ha s properties closely resemble those of wool. Subsequently man-made fibres are spun and twisted into filament yarns by different spinning systems according to fibre type, such as melt spinning, dry spinning, wet spinning (see Figure 5) and many others, which can then be constructed into fabrics and used in wide range of apparels. The most common methods of forming a fabric are weaving and knitting, however non-woven fabrics are also widely used in textile industry. Woven fabrics are constructed in an interlacing structure with 2 sets of threads, which is firm and strong with the least stretch; three basic weaves are plain (e.g. chiffon), twill (e.g. herringbone and denim) and satin. Whereas knitted fabrics can be made by machine and hand, are formed with an interlocking structure in weftwise or warpwise direction by loops of threads, allowing significant stretch and drape but can easily lose shape; three basic knits are single jersey, rib and purl. â€Å"The structure of a fabric, or how it is fabricated, affects its aesthetic and functional performance.† (Brown and Rice, 2001) As well as the structure, fibres carrying different properties determine the performance of a fabric, and thereby different end uses. Elsasser (2005) suggested properties of a fibre maybe classified as physical, mechanical, chemical and environmental. â€Å"Physical properties are properties that can be evaluated with the naked eye or with a microscope† (Elsasser, 2005, p14) including cross section (see Figure 7), covering power, hand, luster and pilling propensity. Abrasion resistance, dimensional stability and resiliency are examples of mechanical properties of that can be determined under textile testing procedures. For example, cotton is soft and comfortable, which can be knitted into a lightweight single jersey fabric making into underwear or a heavyweight denim fabric making into jeans; polyester has a high level of resistance to crea ses and water, it can be knitted to make sportswear, outerwear. â€Å"Chemical properties of a fibre determine how it will react when it is exposed to the many substances used in production and in cleaning (Elsasser, 2005, p22) including absorbency and flammability. Environmental properties are the sensitivity of a fibre to climate and insects. â€Å"Most authorities agree that the colour or printed design of a fabric is the most important factor in the customers decision to purchase apparel of furnishings,† expressed by Elsasser (2005, p172). Brown and Rice (2001, p183) mentioned that â€Å"fabrics can be dyed in the fibre, yarn, fabrics, of garment stage† by dyeing and printing. Dyeing is to be processed by soluble colourants penetrating colours to the core of fibres, and printing is adding colours onto fabrics by pigment, insoluble colourants. There are always some instinctive disadvantages of fibres such as cotton wrinkles very easily; combination of fibres knitted into fabrics is one way of offsetting, at the same time enhancing the fabric with better function and performance. For example, polyester is blended with cotton to provide a certain level of crease resistance to a fabric and improve durability; viscose blending with cotton providing a silky appearance. â€Å"Finishes give textile products properties they do not possess naturally† said Elsasser (2005, p189). Besides blending, weaknesses of fibres maybe overcome by mechanical and chemical finishing processes modifying surface, wearing properties and aftercare. Mechanical finishing includes calendering, raising, cropping and compressive shrinkage, which require machinery to achieve. Chemical finishing includes mothproofing, crease recovery, anti static, flame retardant. Calendering is often applied for a smooth surface if the fabric needs to be printed; moth proofing is most likely to apply on woollen products as a finish. Consumers become more concerned about the quality of textile products nowadays, quality of a garment can be controlled by inspecting raw materials and finished products; a set of lab tests and inspections are carried out to assure the quality â€Å"indicating factors such as fabric and seam strength, colourfastness, shrinkage, and other properties† suggested by Kothari (1999, p7) and there are authorities such as British Standards Institute and International Standards Organization to standardize the levels on test methods, performance and the specification. Sizing â€Å"Body type is the fundamental basis of sizing systems. For apparel sizing, body types are classified by body proportions as related to age and gender† indicated by Glock and Kunz (2005, p139), for example toddlers, juniors and women, there are also additional body types classified as petite, tall or plus sizes. It is suggested by Brown and Rice (2001) that age, sex and body types group together into classification generating the sizing system including a size range and there are sizing methods for the majority mass-produced clothing, e.g. size code. Size code can be expressed in letter (S, M, L) or number forms (10, 12, 14), which represents general body size, however, different numbers or letters are used in a particular garment, for example, in mens dress shirts, sizes are indicated according to the collar and the sleeve length measurements such as 16-34. According to the British Standard of body measurement, size code of the garment should be indicated clearly on a label and securely attached to where it is easily readable on the garment. Brown and Rice soon argued it is lack of standardization on apparel sizing and the numerical codes do not necessarily indicate adequate sizes for many female consumers. Glock and Kunz (2005; p141) enlightened that â€Å"size alone does not determine garment fit. Fit is how a garment conforms to or differs from the body. Fit is sometimes described as garment ‘cut. A well-cut garment conforms to the body in a comfortable and flattering manner.† Silhouette of a garment is often determined by anthropometrics, which is a set of measurement of human body establishing the size, shape and proportion of the body in order to provide and improve for better fit, physical comfort and performance of a garment. Fit is evaluated by Brown and Rice (2005) that can be controlled by five elements: grain, set, line, balance and ease. In order to establishing a good fit, the grain line of fabric needs to be parallel to the length of body; bias may be cut to achieve special effects. A garment with poor set will have wrinkles and folds pinpointing the locations of the fit problem, which the wrinkles caused cannot be eliminated by ironing. Twisted side seams is one example of distortion of the structural lines of the garment where side seams are meant to be hanging down and perpendicular to the floor and this may be caused by poor design or construction. Garments should balance from the front, back or sides and follow the silhouette of the body. Garment containing adequate ease should allow room for ordinary movements such as walking and breathing, and yet it is sometimes a style for a garment to be designed and made with extra fullness. In addition, stretch fabrics are particularly selected for conforming the exact body silhouette than rigid fabrics and manipulation of body scanning technology is introduced in recent years, obtaining more than a hundred measurements of a body in only few seconds and provided with this data, an absolute fit garment can be produced. CAD CAD (Computer Aided Design), an interactive computer design system extensively used in the clothing and textiles industry, is often used together with CAM (Computer Aided Manufacture). They can be distinguished by â€Å"CAD is generally used to support the creative processes in the design studio and CAM is used in the manufacturing process to control machinery or system (such as grading, lay planning or pattern cutting).† (Gray, 1998, p2) and it is suggested by Aldrich (1992, p84) that it has â€Å"an ability to simulate visual impressions†. CAD technology was originally developed for textile industry, and soon introduced into all processes in clothing industry â€Å"from apparel and textile design, pattern making, grading, garment production through to merchandising and data management.†(Burke, 2006, p157) The first stage in the process is often apparel and textile design. Designers uses CAD system in creating fashion illustration by simulating and designing textiles (wovens, knits, prints) and sketching silhouette of garments, presenting visual images of moodboards, colour palettes, fabric swatches, fabric draping, trims, embroidery motifs, stitch structures, scanning and editing images as well as producing higher quality of printouts. Pattern creation is the next stage in the clothing process. As CAD is a computerized system, it enables technicians â€Å"to scan, digitize in or create pattern blocks on screen and redesign pattern pieces where necessary† (Aldrich, 1992, p95), which makes pattern making very much convenience than it was before. Once the basic pattern is digitized into the computer and by inputting a size chart, â€Å"grading, or how each pattern shape changes to allow for different sizes, is automatically achieved.† (Aldrich, 1992, p83) With the digitalized system of pattern developing and grading, a lay plan (also called a marker), which is a cutting template, can then easily be generated of how the patterns should be laid out together â€Å"as closely and efficiently as possible† (Eberle, 2004, p145) to maximized usage of the fabric during the manufacturing process. Depending on the width of the fabric and pattern sizes, the lay can be planned into single size or multi-size. In addition, CAD is also used throughout the supply chain for communication between retailers, suppliers and customers. CAD can be integrated with other information technology systems, generating 2D designs to 3D, carrying out processes excluded in design and manufacturing stage, such as collecting sales orders and controlling stock as well as planning and visualizing shop floor layouts. Discussion Being a fashion buyer, there are some crucial factors of technology which have to be taken into consideration when a new range of products is under development. In term of range, every season retailers have various product categories as ‘fashion, ‘seasonal and ‘staple styles, different terminology maybe used in different retailers, such as ‘classic or ‘key items. Seasonal items are designed in specific themes for weather changes and traditional events including Halloween, Christmas and Easter, usually individual collection is designed for each category. Staple items are usually the basic styles selling in the previous season with more or less the same fitting however minor changes, such as style (from crew neck to V-neck) and colour combos. Fashion items are the unique and trendy items in the collection which only sell for a particular season and buyers are responsible for the selection of the collection including the outlook of items, fabrics used, colo urways by forcasting future trends. Goworek (2001, p20) defined range planning is that â€Å"the stage where buyers define the detail of the range that is to be offered to the customer in terms of styling, fabric, design details, suppliers and prices.† In the stage of planning, buyer needs to make decisions on the followings: Theme, fabrics, trims, patterns and colours to be used in each style; depending on what season and style the garment is in, different types of fabrics and colours may apply accordingly achieving specific outlooks. Size range for individual styles; most of the retailers usually have specific target market groups which the size range is based. However measurements sometimes vary slightly for fashion items. Range selection; the styles to be manufactured, the amount and ratio of styles such as tops and bottoms to be included in each category collection; there are usually hundreds of styles designed every season and only 60-70 styles are in final production list. Origin of the products; buyer considers the techniques to be used in the garments and decides where to place the bulk orders according to the manufacturers capabilities. Selling price; price to be sold in the stores â€Å"A product at any level must achieve the correct balance between price, quality, creativity and wearability†, said by Tungate (2004, p226). â€Å"Quality of textile and apparel products can prove decisive in the success or failure of companies in the fiercely competitive global market† stated by Kothari (1999, p1). Quality to the consumers means fitness for purpose such as comfort, warmth. Comfort can be performed by different sectors of a garment: fabrics, and design fitting. Fabric is the main component for comfort, which influences the presentation of a garment at the same time. Inadequately used fabric may result in not selling, for example an evening gown designed to be shiny and drapes well should use satin or silk not twill fabric, as the garment is worn next to skin, twill fabric is not appropriate for its surface is rough and uncomfortable to wear. Being attractively dressed is not the only reason for people to wear clothes; functional properties such as protection and keeping body warm is also a crucial factor and fabric should be appropriately used in apparel, additional finishing can be applied depending on purpose of garment, may be for different events and weathers, for example, a rain coat should have a waxed finish on the fabric surface protecting body from wet. Therefore, fabric sourcing is an essential process for new development; buyers should have background and update knowledge on fibres and fabrics as there is â€Å"continuous development of specialized fibers or fabrics for specific functions† (Kim and Johnson, 2009), as well as the technology in manufacturing. Since buyers may not be an expert on textiles, designer and the fabric technologists usually participate in the stage of fabric sourcing, it is important to distinguish the fibre contents and the constructions of a fabric as it is under British Standard that the fibre content must be clearly and accurately shown on a label stating what the garment was made of as well as the care instructions. Quality of the fabrics is tested by the authorized laboratory such as SGS, ITS ensuring fabrics achieving the standard of certain requirements in order to satisfy consumers. Brown and Rice (2001, p183) pointed out that â€Å"dyeing and printing are merchandising decisions as much as technical decisions because colour is critical to consumers when considering which garment to purchase.† When consumers first walk into shops, the first component appears to them is colour and the patterns of the garment. Buyers should always keep track on the fashion trend and the latest technology of dyeing and printing as well as competitors movements before making decisions as wrong decisions made may result in no sales and lose money, it is clearly shown by the failure case study of Marks and Spencer choosing the colour ‘grey to be the theme colour of its products. On the other hand, when making decisions, buyers should take into account the cost of the finishings needed to be applied to the fabrics and products, some finishings require special machinery for which not every manufacturer will have and for those who have, will demand a higher price for produci ng. For example, an additional cost of mercerizing process will be added to manufacturing the cotton fabric. Also, most of the time, fabrics are to be dyed into required colours and the cost of the fabric should include the dyeing cost, however for a product designed with garment dye finishing will cost more as manufacturers do not own a dyeing mill. Labour cost will also includes due to the constructions of the products using complicated machinery such as the cost of sewing in lock stitch will be less than sewing five-thread decorative overlock stitch. Cost can be eliminated in such minor sections to keep the whole production cost down, for one of the duties of buyer is to keep manufacturing cost down in order to make most profit for the company. Manually prototypes are manufactured with designated materials, colours and prints, then fitted on a model for buyers and designers reviewing if there should be any amendments, and while clothing designers use CAD systems together with other IT systems such as V-stitcher to perform ideas and stimulate designs by editing details, it is a more convenience and less time-consuming way to visual prototypes and change the materials, colourways, print patterns, trims and even the silhouette of a garment in a 2D and 3D computerized system as efficiency is crucial in this fast fashion industry. However, these digital systems are not affordable for every company. Consumers are concerned about apparel sizing and fit, they tend to purchase garments make them look well dressed and it is indicated by Brown and Rice (2005, p154) that â€Å"manufacturers aim to produce apparel that consistently fits their target market because apparel that fits increases sales and customer satisfaction† as well as gaining customer loyalty for they can expect to find a good fit as found before. The size range of garments available in store maybe different between retailers depending on what their target customer is. Moreover, garment measurements also vary between styles according to the perception of fashion, for example, the latest trend for womens top is oversized, measurement on shoulder of the fashion items will be bigger than a basic crew neck t-shirt. In order to achieve good fit, 3D body scanner can be applied to collect measurements of a model in the retailers target market group and transferring into computer data and collaborating technology of body scanning and V-stitcher, an avatar representing specific target market group is developed in V-stitcher system. Together with CAD system, where patterns are prepared, designers and buyers can review the styles on the avatar by different poses and movement and amend the fitting if necessary. Constructions of a garment can also be demonstrated in this collaboration system by putting specification of stitches and seams onto the prototypes. Nevertheless, it is difficult to examine the suitability use of stitches and seams without an actual finished prototype is produced. Conclusion This study illustrated the application of technology in the clothing and apparel industry from fibres to fabrics and to finished products, it is indeed used throughout all stages by designers, buyers and manufactures with digital and manual systems. Fibres and fabrics are being developed continuously, design and product development processes are becoming more and more dependent on the digital technology systems as demonstrated by Lectra, it is very useful to creating all the virtual images of designs, colourways and materials and generating into a collection in a computerized system. Technology is demonstrated as an advancement of this fast fashion industry. In order to success in the new product development, fashion buyers are responsible for making decisions for a complete collection of styles, based on researching the market for the latest trends, the consumer behaviours, and the most important is the application of technology. Design may be the key factor of a successful product, however, will not succeed without assistance with technology. The key elements of technology that influents fashions buyers decision in a new product development will be the technology achieving better fit and better quality to a garment.